Cookie Policy
Effective Date: June 30, 2026
Last Updated: July 1, 2026
This Cookie Policy explains how Memorial Pulmonary & Sleep Disorder Associates (DBA “The Respire Institute,” “we,” “us,” or “our”) uses cookies and similar technologies on our website: https://therespireinstitute.com/.
This Cookie Policy should be read together with our Website Privacy Policy, Disclaimer & Terms of Use and our HIPAA Notice of Privacy Practices.
What Are Cookies?
Cookies are small text files that may be placed on your device when you visit a website. Cookies help websites function, remember certain preferences, understand how visitors use a website, and improve the overall browsing experience.
Similar technologies may include pixels, tags, web beacons, embedded scripts, device identifiers, and analytics tools.
How We Use Cookies and Similar Technologies
The Respire Institute uses cookies and similar technologies to help operate our website, understand website traffic, measure website performance, and improve the user experience.
At this time, our website uses analytics and third-party tools to help us understand general website activity, such as where website traffic comes from, which pages are visited, how long visitors spend on pages, and how users interact with the website.
We do not currently use cookies for retargeting advertising.
Types of Cookies and Technologies We May Use
Essential Cookies
Essential cookies are used to support basic website functionality, security, and operation. These cookies may be necessary for the website to function properly.
At this time, we do not intentionally use additional essential cookies beyond what may be required by our website platform, hosting environment, security tools, or cookie consent tool.
Analytics Cookies
Analytics cookies help us understand how visitors interact with our website. These tools may collect information such as pages viewed, time spent on pages, referring websites, approximate location, browser type, device type, and general website activity.
We use analytics tools to evaluate website performance and improve our content, navigation, and patient-facing information.
Analytics tools used on our website may include:
• Google Analytics 4
• Google Tag Manager
• Metricool
Google Tag Manager is used to help manage website tags and analytics tools. Google Analytics 4 is used to measure website traffic and performance. Metricool may be used to review website and digital traffic performance.
Third-Party Cookies and Tools
Our website may communicate with third-party platforms that help support analytics, website functionality, forms, and digital services.
These may include:
• Google Analytics 4
• Google Tag Manager
• Metricool
• Microsoft Forms
• CookieYes
• Google Maps, when a visitor chooses to open a map link in a new external tab
Some pages may include links to third-party tools or platforms. For example, our referral page may include an embedded Microsoft Form, and appointment request links may direct visitors to a Microsoft Forms page. These third-party services may use their own cookies or tracking technologies according to their own privacy policies.
Our locations page may include links that open Google Maps in a separate external tab. Google Maps is not embedded directly on our website, but if you choose to open a Google Maps link, your interaction will be governed by Google’s own terms and privacy practices.
Functionality Cookies
Functionality cookies may support enhanced website features or user preferences. At this time, we do not intentionally use additional functionality cookies beyond what may be required by our website platform, cookie consent tool, or third-party services that a visitor chooses to interact with.
Advertising Cookies
Advertising cookies are generally used to deliver targeted advertising, measure ad performance, or support retargeting.
The Respire Institute does not currently use retargeting advertising cookies on the website. If advertising or retargeting technologies are added in the future, this Cookie Policy will be updated and applicable consent settings will be reviewed.
Social Media Cookies
Our website may include links to social media platforms or may use tools that help us understand social or digital traffic performance. Social media platforms may use cookies or tracking technologies if you interact with their platforms or content.
The Respire Institute does not control the cookies or tracking technologies used by third-party social media platforms. Please review the privacy and cookie policies of those platforms for more information.
Web Beacons, Pixels, Tags, and Similar Tracking Technologies
Our website may use pixels, tags, embedded scripts, web beacons, or similar technologies to support analytics, website performance measurement, and tag management.
These technologies may help us understand website traffic, user interactions, page performance, and digital content engagement.
Cookie Consent and Your Choices
We use CookieYes to provide visitors with cookie consent options.
When the cookie banner is active, visitors may be able to accept, reject, or manage certain categories of non-essential cookies.
You may be able to choose from options such as:
• Accept all cookies
• Reject non-essential cookies
• Manage cookie preferences by category
• Update or withdraw cookie preferences later
A Cookie Preferences link may be available in the website footer so that visitors can revisit or update their cookie choices.
We are working to configure analytics and third-party tracking tools so that non-essential analytics and marketing technologies operate according to applicable consent settings.
Managing Cookies Through Your Browser
You may also manage cookies through your browser settings. Most browsers allow you to block, delete, or control cookies.
Please note that if you disable or reject cookies, some parts of the website may not function as intended. However, users should generally still be able to access the main informational content on our website.
Instructions for managing cookies vary by browser. You may wish to review the support resources for your specific browser.
Microsoft Forms
The Respire Institute may use Microsoft Forms for referral submissions, appointment requests, or other forms linked from our website.
When you interact with a Microsoft Form, your interaction may be subject to Microsoft’s privacy practices and cookie technologies. Information submitted through these forms may be used by The Respire Institute to respond to your request, process referral or appointment-related information, or route your inquiry to the appropriate team.
Please do not use online forms for medical emergencies or urgent medical concerns. If you are experiencing a medical emergency, call 911 or seek immediate emergency care.
Downloadable Content and PDFs
Our website may provide access to PDFs or downloadable materials. These files may open in a new browser tab and may be viewed or downloaded by the user.
Opening or downloading a PDF from our website may generate standard website activity data, such as page or file access information, depending on your browser, device, and cookie preferences.
HIPAA and Protected Health Information
This Cookie Policy applies to cookies and similar technologies used on our general website.
Information that qualifies as protected health information under the Health Insurance Portability and Accountability Act of 1996 and its implementing regulations, commonly known as HIPAA, is handled according to our separate HIPAA Notice of Privacy Practices.
Please do not submit urgent medical concerns, emergency information, or highly sensitive medical details through general website forms unless the form specifically instructs you to do so and is intended for that purpose.
Third-Party Privacy Practices
Some third-party tools, platforms, or links available through our website may use their own cookies or tracking technologies. These third parties may collect information according to their own privacy policies and terms.
The Respire Institute is not responsible for the privacy, cookie, security, or data practices of third-party websites or platforms that we do not own or control.
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our website, cookie practices, analytics tools, consent settings, legal requirements, or operational needs.
When updates are made, we will revise the “Last Updated” date at the top of this page.
Contact Us
If you have questions about this Cookie Policy or our website cookie practices, please contact us:
The Respire Institute
18300 Katy Fwy
Suite 615
Houston, TX 77094
Email: RespireCommunications@mpsds.com
Website: https://therespireinstitute.com/
